After conversations with people over the last day or so, I’m becoming clearer that people adhere to a training program better when there is a goal in place greater than just weight loss and toning. Knowing that there will be a trip at the end of their journey is more powerful than just trying to hit a weight loss goal. Particularly when it has an adventure component to it.

Adventure Fitness aims at not just the surfer but opens up other possibilities for other people to experience adventure travel with a difference. Becoming frighteningly fit to heighten their experience. Trekking, skiing, surfing, mountain biking, cycling, running, adventure racing, kayaking, etc.

The main focus of transformation is how fitness molds the individual to experience their adventure and the changes in their approach to life along the way.

The reason to embrace the business is to create equity in a product, to create cash flow, and to contribute to society.

The business is selling a package/product. Predominantly males of 40-65 years of age who have the ability to write cheques, time poor and cash flow rich. Individuals who may have lost their sense of adventure, lost the child like excitement of life and who are ready to delve into developing and exceptional life. To regain connections, to embrace wonder and fascination.

In developing a marketing strategy it is imperative to know your market – possibly long board clubs etc.

My address to the Monday cycle class:

G’day team, I’d like to take a few minutes to inform you of a new venture in the area of surf travel. During the year we are offering a transformational experience that culminates in a maldives surf adventure. The process begins with reflecting on the ares of your life that are causing you the most problems and developing strategies to address these. In the lead up to the trip we provide strategies and tools to help you through the mentioned areas so that the trip provides a break from old habits and invites the new ones into existence. During the trip these new habits are cemented through meditations and other strategies and shared with other individuals aiming to create an exceptional life.

Our package runs for 3 months and includes pre trip actions/tasks and on line support, an amazing 9 day surfing trip to the Maldives as well as post trip celebrations to acknowledge your transformation.